By 2021, video is expected to account for a staggering 70% of all mobile traffic. This remarkable statistic means that someday soon, more than half of all mobile searches and browsing activity will relate to video content. Not written content. Not podcasts. Video content.
This would seem to be fantastic news for entrepreneurs who already produce video content: Their audience (of prospective customers) is forecasted to grow exponentially. However, as more entrepreneurs create videos, competition for viewers will become fierce. To get viewers’ attention, entrepreneurs must create video content that is easy to view and educative.
Making video content easy to view is a matter of platform. We started Uscreen to help entrepreneurs upload, share, and monetize video content. Uscreen is a turnkey video-on-demand platform that lets anyone create their own video channels. Think of it as a white-label Netflix for startups.
Making video educative is a matter of substance, and it depends a lot on the teacher. It’s important to remember, however, that audiences are now thinking broadly about who they consider a great teacher.
Educative video content demands great teachers. But great teachers don’t need formal credentials.
Many entrepreneurs miss the opportunity to create and sell video content because they don’t think they have anything to teach. However, platforms like Medium and publications like The Mission are proving the popularity of peer insights. It’s no longer necessary to be credentialed educator to teach online. What’s necessary is that entrepreneurs help people grow, personally and professionally.
Great teachers fall into three teaching categories.
When we looked at the 1,000+ entrepreneurs making money selling video content on Uscreen, three categories of teachers emerged:
Specialists are the people who usually come to mind as teaching online video courses. They have academic qualifications and explicit, relevant experience in a specific field. The experts at Uscreen client Canine Training Systems are Specialists: Each instructor has have extensive experience training dogs. That’s a good thing, because canine obedience isn’t something best left to amateurs.
Synthesizers have a wealth of expertise in a one field and are able to apply it to others, bringing unique, cross-cutting skills to a totally different area. MVMNT founder Melissa Marienau is a great example of a Synthesizer. Melissa had already been a runner for decades when she decided to become a yoga instructor. Melissa began to design sport-specific yoga classes just for runners. As these courses grew in popularity, Melissa launched MVMNT for Athletes to help runners improve performance, alleviate tight muscles. Today Melissa instructs hundreds of runners through her subscription-based video courses.
Survivors have endured adversity of one kind or another and use their experience to help ease others through their own troubles. People with these skills can make a monumental difference to viewers’ lives, equipping them with the support and insights they need to face obstacles. For example, Total Immersion founder Terry Laughlin failed to make his high school swim team when he first tried out. Once he made the team, he failed to qualify the district championships. Even after swimming in college, Terry’s times remained frustratingly slow. He concluded that, no matter how hard he worked, his lack of innate ‘talent’ would limit how far he could go as a swimmer. But when Terry began studying stroke mechanics, he realized that a fishlike style of swimming — which he called total immersion swimming — helped him swim better, faster, and easier. Now Terry teaches immersion swimming via a subscription video site built by Uscreen.
Find your teachable insights by studying your strengths and experiences.
Knowing which teaching category they fit in helps entrepreneurs develop more strategic content. To discern your teaching category, ask:
- What are your formal credentials?
- In what roles do you have the most years of experience?
- In those roles, did you learn teachable skills with respect to specific software? (Many people seek to learn, e.g., MailChimp and Hubspot)
- In those roles, did you learn teachable soft skills, like networking or negotiating?
- What hobbies have you consistently pursued over the years?
- Related to those hobbies, did you learn teachable skills with respect to specific software? (Many people seek to learn more about, e.g., Scrivener or iMovie)
- Related to those hobbies, did you learn teachable soft skills, like teamwork or relationship-building?
- What have you accomplished against the odds? How can others learn from your experience?
- How have you turned setbacks into successes? How can others learn from your perseverance?
Once entrepreneurs find their teaching category, it becomes easier to make educative and even inspiring video content. And once entrepreneurs start creating that content, we hope entrepreneurs check out Uscreen to share and monetize their videos.
What do you think of these categories? Would you add more? Would you change any of the definitions above? I’d be curious to hear your thoughts.
By P.J Taei